Levi Strauss: Do Not Bring Your Legal, Concealed Carry Firearms Into Our Stores

Levi Strauss & Co. CEO Chip Bergh is posting an open letter to customers, asking law-abiding citizens to refrain from bringing their concealed carry firearms into Levi Strauss stores.

Bergh said his letter represents a “request” rather than a “mandate” or all-out ban, but he hopes customers will honor the request and enter Levi Strauss stores unarmed.

Fortune published Bergh’s letter, where he wrote:

Providing a safe environment to work and shop is a top priority for us at Levi Strauss & Co. That imperative is quickly challenged, however, when a weapon is carried into one of our stores. Recently, we had an incident in one of our stores where a gun inadvertently went off, injuring the customer who was carrying it.

So, while we understand the heartfelt and strongly-held opinions on both sides of the gun debate, it is with the safety and security of our employees and customers in mind that we respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where it’s permitted by law. Of course, authorized members of law enforcement are an exception.

The “incident” Bergh referenced was an accidental discharge whereby a Commerce, Georgia, customer lawfully carrying a gun accidentally shot himself and sustained non-life-threatening injuries.

Bergh pointed out that Levi Strauss has stores in “Paris, Nice, and Orlando”–the locations of three of the largest terror attacks of the last year–suggesting these three attack played a role in the decision to ask law-abiding citizens to disarm before entering stores throughout the US. Bergh did not mention that November 13, 2015, Paris attack took place in a gun-free zone, as did the June 12, 2016, Orlando Pulse attack. In both these instances, law-abiding patrons were disarmed in the very way Bergh seeks to disarm law-abiding patrons in his stores.

Moreover, in Nice, a gun was not even used. Rather, 84 people were killed by a terrorist who ran over them with a large truck.

Bergh said he knows some individuals will react to the request to disarm by boycotting Levi Strauss, but he “concluded that most boycott threats around this topic ultimately blow over.”

Bergh said, “You don’t need a gun to try on a pair of jeans.”

AWR Hawkins is the Second Amendment columnist for Breitbart News and host of “Bullets with AWR Hawkins,” a Breitbart News podcast. He is also the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at awrhawkins@breitbart.com.

  • Irondoor

    Order your duds from Duluth Trading Company. A man’s outfitter, not made by a bunch of San Francisco designer jeans pussies.

  • Brad Toliver

    My Cardartt’s last twice as longer as my Levis. I really didn’t need another reason to not buy Levi’s, but now I have two.

  • Perry Dace

    I blame the dumbass who NDed more than I blame the company. They probably came under pressure from their insurer.

  • Tim_the_Bald

    I won’t be bringing any money into you stores then asswipe.

  • Shawn Armstrong

    If it’s concealed…how will you know I have it on me ? You won’t, BECAUSE ITS CONCEALED !!!!!!

  • Michael Swisher

    Wait. I do need a gun to try on a pair of jeans. How will I know if the gun fits right when concealed?

  • Revrend Ray

    I haven’t worn Levi’s since my ass fit into a 34″ waist. Long time back.
    If I was so inclined to shop there, the request would not be honored for two reasons;
    1. I refuse to actively choose to be a potential victim.
    2. Gotta check the fit with the piece, as has been stated in previous posts.
    I wear tactical trousers both in my work and off duty.
    More pockets and more mobility, unlike jeans of any brand.

  • David Bickenson

    Who the hell buys Levis? Grossly overpriced and no better than other brands at half the price!

  • Clark Magnuson

    I am wearing Wranglers and avoiding Levi.